Enough writing wherewithal to craft the perfectly punchy headline, make narratives that breathes life into a brand, and know when to educate, when to entertain, and when to use a pun to make a point.
Denver Center for the Performing Arts
Over four years behind the curtain at the largest non-profit theatre in America put me squarely where I love to be: following massive creative endeavors from inception to completion, working closely with artists as they develop their work, and supporting my larger cultural community by getting butts into seats night after night. (The free tickets certainly didn’t hurt, either.)
Branding Guidelines
Brainstorming & Creative Strategy
Print & Digital Ads
Direct Mail
Social Media Management
TV and Radio Commercials
New Play Development
Fundraising & Event Promotion
Websites & Landing Pages
Segmented Email Campaigns
Immersive Experiences
Internal Communication & Team Building
Evolve Vacation Rental
Riding the rollercoaster of a quickly-evolving startup (pun absolutely intended) for over four years gave me countless opportunities to face challenges head-on, collaborate with people at every end of the business spectrum, and push myself beyond the scope of my role. I owned the brand from B2B to B2C to SaaS, making sure we sounded unified but distinctive for every audience and touchpoint. As the business changed, so did my responsibilities, hopping from social media management to supporting sales teams to diving into product experiences.
Growth Marketing
Paid Search & Social Ads
Websites & Landing Pages
Dynamic Email Campaigns
Print & Direct Mail
Internal Comms
Brand Book
AI Messaging Guidelines & Templates
UX & UI Copy
Social Media Management
Sales Enablement (Call, Email, SMS)
Blogs & Long-Form Content
Branding & Agency
How do you add personality to the utterly inanimate? It’s a puzzle I’ve adored since joining my first agency. From kale chips to thermostats, running shoes to cleaning products, I’ve found surprising ways for consumers to connect with products on a deeper level that drives results. By battle-testing creative concepts and working closely with talented designers to bring them to life, I’ve been lucky enough to give brands the basis to inspire, entertain, and (most importantly) find loyal customers.
I’ve been a Copywriter and Creative Strategist for 3 Colorado creative agencies: Moxie Sozo, Greenhouse Partners, and Workhorse 45 (RIP).
Brand Strategy & Storytelling
Brainstorming & Creative Concepts
Taglines
Print & Digital Ads
Websites & SEO Optimization
Packaging & Point of Purchase
Social Media Campaigns
Presenting & Client Relationships
Pitch Decks
Editorial/ Journalism
With a background in newspaper journalism, I’ve had the pleasure of weaving narratives from candid conversations and astute observations — all in the service of leaving my readers more informed and enlightened. Even though my career had pulled me away from these endeavors in my day-to-day, I hold tightly to the principles that were instilled in me: the ability to write with speed and integrity, the curiosity to dive below the surface, and the dogged desire to share truthful conversations that connect with people on a deeper level.
I’ve been published in Colorado Biz, Shuttle, Spindle, & Dyepot, the Boulder Daily Camera, and CU Independent and was a DJ and Internal Promotions Director at Radio 1190.
News Articles
Copy Editing
Radio
Magazine/Editorial
PR